No More Advertising "Crap Shoots"

If you own a company or know a company that spends over $50,000 annually in advertising and marketing, it's time for you to reconsider your advertising mediums and methods. You should be in a constant state of evaluating WHAT is REALLY driving sales and what isn't. It is time that we stop separating the categories of "sales", "marketing", and "advertising" and come to the conclusion that they SHOULD be under the same category of "Getting New Leads, Prospects, and Clients." There is more opportunity to measure ROI for advertising and marketing than ever before, so don’t settle for generic brand awareness campaigns in oversaturated advertising mediums while receiving no measurable results. There are TOO MANY OPPORTUNITIES, all you need is someone who understands how to identify and define who your target market is, how they respond, and the experience and education to think critically through the benefits and drawbacks to implement the most beneficial mix for your company.

Let me give an example, McDonalds spent millions of dollars on an advertising campaign recently just to “remind” people of their product. They don’t have a way to truly measure the actual results to know if their buyers came to get food because of the advertising or some other external factor. Since you aren't the size of McDonald's to be guessing with the results of your advertising, all the more reason for you to define what you are doing and how to best accomplish that. Why would someone listen to a sales pitch FROM YOU, the salesman? People are more skeptical of canned sales pitches and people promoting their own product because they are over exposed to people telling them how good they are. Generic brand awareness campaigns ARE NOT capturing your market anymore, they are a CRAP SHOOT. I suggest you cut out advertising all together and just go with sales OR work to make your advertising have a direct relationship with new prospects. Take advantage of the opportunity to re-evaluate and think strategically. Allow me the opportunity to share an advertising strategy with you that cuts out the “fluff” and “pie in the sky” mentality that the advertising industry has been giving you for years .

The evaluation is free. If you decide you like what I have to offer, I will provide you a template to go by or manage independently. That’s right, no extra costs to add me to your payroll. Secondly, this will require me to continue thinking strategically to produce measurable results to earn my keep.

Know someone that needs to hear this information, please pass this along. If you need assistance getting leads, prospects, and clients cost effectively, please contact me:
Your confidentiality will not be compromised.