Online Inbound Marketing- (Series Article 1)

Inbound marketing is simply informing a company of the traffic coming to your product or service.

We will first start with online inbound marketing.

You may already have heard of Hubspot, one of the several companies focusing in inbound marketing. Hubspot is a great resource for companies that are looking to maximize their opportunity to contact prospects over cold calling. The only problem with Hubspot is the never ending resource of information. You may need two people to take advantage of all the resources and really maximize your investment and return for the price of the service. For a small business and specifically in an economy where time is money, this may not be the version for you. There is now a small business model that is more affordable than the service than I am familiar with. I would be hesitant to invest in the small business version unless it is substantially better than the google analytics version. Maybe I will post on my research on that in the future! There is a proven success record for inbound marketing in converting consumers into sales leads.

One thing that you do want to take advantage of with Hubspot is the inbound marketing training made available FOR FREE.

The small business version that I prefer is Google Analytics.
The most helpful information I find from these inbound marketing tools is the hits and the links. These analytics will tell you where your website hits are coming from and how many. This is a way you can track your websites success and prospect. And this version is absolutely free!

In this tight economy, monitoring and interpreting your traffic is vital for a website. A website in it’s nature is a source of information and not a marketing tool in and of itself. Getting the full advantage of having a website is the traffic that comes along to know your prospective customer. These people are already aware of your brand or product and have come to get more information. So, now that you have their attention, you can prospect those clients with more confidence. Forget the endless hours of searching randomly for work. Move over cold calling…prospecting is now the name of the game.

Know someone that needs to hear this information, please pass this along. If you need assistance getting leads, prospects, and clients cost effectively, please contact me:

Your confidentiality will not be compromised.