Marketing and Advertising In-House (Series Article 7)

Hiring a marketing and advertising team or an individual to work full time in your office is always a possibility but for a small business is most likely not the most cost effective. The answer to this question is more based on the person that you hire. It is also how much need there is for advertising and marketing with your company.

There are a couple of negatives with hiring in house. The individual has to be disciplined, self-motivated, and proactive to continue doing their best work. Also, there is always more that can be done in marketing but not all of it is beneficial. The trick is hiring someone who knows the best value of their time and knows how to prioritize based on the company’s goals and objectives. You must hire someone who is aware of this keeping a working environment that doesn’t stifle their creativity.

As a small business, you may not have a need for 40 hours a week worth of advertising and marketing. Since advertising is more subjective, you also may not know how much advertising you really need to be effective. You need a knowledgeable and creative expert to be honest and help you with a good plan and solid direction for the future while keeping cost and time at the forefront of their mind.

There is one more advertising option for a tight economy that will be discussed tomorrow and that is outsourcing to individuals by contract. Come back for the conclusion!

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