Tuesday, November 17, 2009

What to Do With Your Website

Everyone needs a website. It is an unintimidating way to get referrals and interest without having to do anything personally. Also, it is important that you track your hits to know how effective your web presence is. Also, this will help you gauge the effectiveness of your marketing efforts by how many hits (requests for more information) you receive on your website during different campaigns.

I would suggest for you to go one of two directions with your website design. Your first option would be to “keep it simple stupid”. In other words, place just the essential information on the website and nothing more. Remember, websites are not a marketing tool. They are a source of information and it will be most effective and you can get it done at a reasonable price because you can’t very well screw up bare bones website unless your incompetent, ha. The second option would be to “do it up”. If you plan to use your website for a lot of traffic and have a lot of 2 way interaction going on at the website, then you want to get an experienced web designer that knows how to create good navigation and an effective design. If you try to go cheap on a project of large magnitude you will most likely suffer in retaining web users from some malfunction in your website, which will cost you more in the long run than it would if you had just paid for the great service up front. You need a good designer and a good bit of site testing to measure the effectiveness. If you don’t test an extensive site, you won’t be able to measure how solid the site is. Only then should you present it to the public. Don’t make a large scale website investment without knowing who and how to address problems once the website is up and running. Because, there will be issues that need to be resolved on extensive sites, hopefully less than more.

Know someone that needs to hear this information, please pass this along. If you need assistance getting leads, prospects, and clients cost effectively, please contact me:

Your confidentiality will not be compromised.

No comments:

Post a Comment