"The 29% Solution" Book Review

"The 29% Solution” is broken down into 52 weeks worth of practical steps for networking. The benefits from this book are two-fold: first, the practical suggestions of how to network and second, it helped me to refocus my mindset of what networking is. Before this book I saw networking as more of a game to play in how to put my sales pitch into my relationships as smoothly as possible. This walking sales pitch wasn’t very attractive to me.

This book simplifies the process to giving. And if you are giving to others the law of reciprocity should follow. This law of reciprocity means what you do for others will be returned back to you. This idea can work at any level of a relationship, for instance, ask someone a question that you would like him to ask in return. It is very easy to say but a lot harder to put this into practice. But, this book laid it out in a “question and answer” type fashion that allowed me to really grasp how to accomplish this personally. I learned how to be proactive in pursuing networking opportunities, how to determine the difference between potential reciprocal relationships and relationships of no real value to anyone. After this book (and some helpful guidance from Dana Barfield, a friend and mentor) I am confident how to build valuable and long lasting business relationships and therefore this is a must read!

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