Keith Ferrazzi’s book “Never Eat Alone” is a good resource for marketing with an emphasis on networking. This is a great tool for companies (or individuals) that need to get back to the basics of product selling. “Being a connector is not about managing transactions, but about managing relationships.”This book tells you how you can join the club...the club of successful people. Because, successful people think alike. Keith concludes that “the key to success can be summed up in one word: generosity.” Although, the difficulty lies with your willingness to ask for help, not your willingness to give it.
The book gives tips from his own personal experience on building a referral business. Keith does not cold call. He always uses a referral for his phone calls. You can also learn strategies to approach others with a plan and transform what could be a forgettable encounter into a blossoming friendship. If you have trouble connecting your personal and business life, this book is a must read. More and more, the economy that we live in is reverting back to business built on trust. Who better to trust than your friends?
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